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Method and About
We record sources for findings, state the gaps, and aim to compare like with like.
1
Define the decision
We agree the decision the research should support, who will use it and the deadline.
2
Set the scope
Industry, geography, competitors, period, language, currency and the measures for each benchmark category.
3
Match the right companies
We agree which legal entities and brands are being compared before the comparison is made, and flag any match we cannot confirm.
4
Collect and label evidence
We use official records, filings, company material and other permitted sources. Each item keeps its source, date, unit and evidence status.
5
Compare and review
Measures are aligned by period and currency, with conversions stated. Material claims and calculations are checked before release.
6
Report
You receive findings, implications, the sources we recorded for them and the gaps. We also agree which signals are worth watching after the report.
Invent figures, rankings, results or testimonials.
Treat an unknown value as zero.
Infer sales from removed listings, headcount from social profiles, or company value from announced project or contract values.
Promise coverage of every private company, or describe periodic research as real-time.
SectorGauge is an international competitor and market intelligence service. The scope of each engagement is agreed in advance, and each deliverable is reviewed before release.